About Me

Raised by a creative father in the world of TV and advertising, I've been immersed in the art of storytelling from a young age. My journey began as the youngest field reporter for a kid's TV show in Pakistan. A decade ago, I embarked on a four-year filmmaking degree at the National College of Arts, Lahore, which shaped my passion for the craft. Since graduating as a filmmaker in 2016, I've had the privilege of collaborating with renowned directors and artists, contributing to projects that have earned national and international acclaim, including Pakistan's official submission for the 93rd Oscars.

For the past five years, I've seamlessly blended my filmmaking skills with full-time leadership roles in digital marketing agencies and branding and marketing on the brand side, gaining valuable insights and experience into digital content marketing's best practices.

My journey has now brought me to Dubai, crafting new stories, overcoming bigger challenges, and taking on fresh projects in the GCC.